Category Archives: Viral Video

And Our Fundraising Campaign in LIVE!

Here it is boys and girls. Our very first fundraising campaign. “I Art LA”. We’ve got a kick butt viral video, and a bunch of “I Art LA” tees designed by different awesome LA artists. Buy a tee or just straight donate. Every dollar helps. And spread the word!!! Blog the video, put it on your facebook, twitter the tweet out of it. When you donate or buy a shirt TELL PEOPLE that you have. Your support can only encourage other people to join in this movement. We can’t do this alone we NEED your help.

Did you know that there are over 14.8 million people in Los Angeles? Did you know that if half, just half of those people donated $1, yes, one dollar to The Center we’d be up and running for the next 15.9 YEARS! Off of a dollar for every other person. So lets do this people!

Let’s bring art to ALL of LA!

And just so you know, this is the kind of money we need to raise:

BUILDING RENOVATION COSTS: $245,469.25
Includes building the 60 seat performance theater, dance studio, silkscreening studio, and visual arts station. Removal of ugly security bars and installation of roll up security grates, exterior paint job and repair, interior paint job and repair, design, fire extinguishers, permits, landscaping, and much much much more.

SUPPLIES & EQUIPMENT – Dance : $287.97
Includes mops, specialty cleaner, mop bucket, etc for the year.

SUPPLIES & EQUIPMENT – MUSIC : $1,763.65
Includes piano, piano tuning, DJ station with mikes, turntables, etc…

SUPPLIES & EQUIPMENT – SILKSCREENING STUDIO: $7,860.18
Includes gallons and gallons of ink, screens, cleaner, rubber gloves, wet media acetate, srub pads, ink containers, screenprinting pens, tape, and more.

SUPPLIES & EQUIPMENT – VISUAL ARTS : $8,988.98
Includes kid brushes, teen and adult brushes (different brushes for different mediums), acrylic paint for kids, acrylic paint for teens and adults, Paint Palettes that hold 6 colors, paint palettes that hold 10 colors, oil paint, linseed oil, Turpenoid Natura, sketch boards, various charcoals (over 144 sticks), rubber erasers, drawing pads, sketch pads, kid scissors, adult scissors, canvases, primed wood panels, various drawing pencils (Pack of 144, 6B, 4B, 2B, B, HB, 2H), pencil sharpeners, glue, bristol pads, Rolls of 36′ x 1000 ft utility paper in various colors, newsprint sheets and rolls, construction paper, craft cups, craft sticks, feathers, pipe cleaners, felt, tissue paper, and of course goggly eyes and more.

OPERATIONAL COSTS : $430,724
Includes xerox machine, office supplies, wireless router, 2 computers, microsoft office, iwork, printed materials, internet, web hosting, utilities, salaries, health insurance, building insurance, volunteer insurance, event insurance, general liability, workers comp, legal services, fundraising/marketing/advertising/promotion, and more.

Did you know, we actually have this priced out down to the penny. Our budget plan looks more like a shopping list. For example 16’ Dance Barre with 3 double/adjustable chrome brackets is $397.50, 2-Ikea Expedit Bookcases for people to store their backpacks and shoes in for the Dance Studio are $99 each. Kneaded Rubber Erasers for the drawing classes, (they’re for charcoal and pencil) are $.99 each at the 2-1/8” x 2-1/8” x 3/8 size. We figure we’ll go through 50 of that size in a year which equals out to $49.50. This is how we did our budget. We priced out down to the penny every item we could.

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Silky Sounds

We got the animatic for our viral video yesterday. Man these guys are good! An animatic is a moving story board. But with music and voice over! It’s great because you can really see how everything is going to come together.

We also recorded voice over last night for the video. Total funzies, but also kind of scary in a way. It’s definitely weird to hear your own voice recorded. You can totally hear yourself breathe when you read the script.

It was a fun process and we had a bunch of folks do different reads of the script. Sean was a total trooper! He was all winded from getting over being ill but was still able to rock it with his silky vocals. Jake had a good time goofing on the couch, Eli was sweet, Aaron of course was drawing, Jason loved the mike, Tiff was director awesome, Jess laughed and bit her nails, and Chris was our technical guru. All in all Voice Over =  Teasing and Good Times.

Our original plan was to have different voices come in and out at different parts. But after seeing the animatic, which has a lot of awesome movement, we think it would be too much for the voice to change as well. So after all that, we’re just going to keep it simple with one voice.

Coming soon!

Three Legged Legs

Just saw the reference packet for what will be our viral video for our awareness/fundraising campaign. (A reference packet is initial thoughts, direction, images and sketches.) Super stoked!  Tiffany Stark, copywriter of awesomeness, wrote a wonderful script and the guys at Three Legged Legs are making it come to life. These guys are amazingly talented and so very nice to do a pro bono project like this. Their work is killer and we’re on the exact same page for how the video should be.

They were our number one choice of who we wanted to make the video, and we’re all so very excited that they said yes!

They’ll have a rough of it by the end of the week and we can’t wait to see it.

You can see more of their work here: threeleggedlegs.com

Love them!